Privacy Policy
Introduction and Overview
We have written this privacy policy (version 26.01.2023-122397927) to explain to you, in accordance with the requirements of the
General Data Protection Regulation (EU) 2016/679
and applicable national laws, which personal data (in short, data) we as the controller - and the processors we commission (e.g.
providers) - process, will process in future, and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.
Privacy policies usually sound very technical and use legal terminology. This privacy policy, however, aims to describe the most
important things to you as simply and transparently as possible. As far as it aids transparency, technical
terms are explained in a reader-friendly way, links to further information are provided, and
graphics are used. We inform you in clear and simple language that, in the course of our business activities, we only
process personal data where there is a corresponding legal basis for doing so. This is certainly not possible if one gives explanations
that are as brief, unclear and legally technical as possible, as is often the standard on the internet when it comes to data
protection. We hope you find the following explanations interesting and informative, and perhaps there is a piece of information among
them that you did not know before.
If questions remain nonetheless, we would like to ask you to contact the responsible body named below or in the imprint, to follow the
links provided and to look at further information on third-party pages. Of course, you can also find our contact details in the
imprint.
Scope
This privacy policy applies to all personal data processed by us within the company, and to all personal data processed by companies we commission (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy covers:
- all online presences (websites, online shops) that we operate
- social media presences and email communication
- mobile apps for smartphones and other devices
In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels named above. Should we enter into legal relationships with you outside of these channels, we will inform you separately where applicable.
Legal Bases
In the following privacy policy, we provide you with transparent information on the legal principles and provisions, i.e. the legal
bases of the General Data Protection Regulation, that enable us to process personal data.
With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. Of course,
you can read this EU General Data Protection Regulation online on EUR-Lex, the access to European Union law, at
https://eur-lex.europa.eu/legal-content/EN/ALL/?uri=celex%3A32016R0679
.
We only process your data if at least one of the following conditions applies:
- Consent (Article 6 (1) lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered into a contact form.
- Contract (Article 6 (1) lit. b GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we need personal information beforehand.
- Legal obligation (Article 6 (1) lit. c GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally required to retain invoices for accounting purposes. These usually contain personal data.
- Legitimate interests (Article 6 (1) lit. f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we must process certain data in order to operate our website securely and economically. This processing is therefore a legitimate interest.
Other conditions, such as the performance of tasks in the public interest and the exercise of official authority, as well as the protection of vital interests, generally do not apply to us. Should such a legal basis nevertheless be relevant, it will be indicated at the appropriate place.
In addition to the EU regulation, national laws also apply:
- In Austria, this is the Federal Act on the Protection of Natural Persons with regard to the Processing of Personal Data (Datenschutzgesetz), or DSG for short.
- In Germany, the Federal Data Protection Act, or BDSG for short, applies.
Should further regional or national laws apply, we will inform you of this in the following sections.
Contact Details of the Controller
Should you have questions about data protection or the processing of personal data, you will find the contact details of the
responsible person or body below:
Contact details of the controller responsible for data protection
Should you have questions about data
protection, you will find the contact details of the responsible person or body below:
Leopold Fugger
Hauptstraße 18
Markt Wald
86865
Germany
E-mail:
info@mayerhofmarktwald.de
Imprint:
https://mayerhofmarktwald.de
Retention Period
As a general rule, we only store personal data for as long as is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for processing it no longer applies. In some cases, we are legally required to retain certain data even after the original purpose no longer applies, for example for accounting purposes.
Should you wish for your data to be deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible, provided there is no obligation to store it.
We will inform you below of the specific duration of the respective data processing, provided we have further information on this.
Rights under the General Data Protection Regulation
In accordance with Articles 13 and 14 GDPR, we inform you of the following rights that you are entitled to, so that fair and transparent processing of data can take place:
-
Under Article 15 GDPR, you have the right to know whether we process data about you. Should this be the case, you have the right to
receive a copy of the data and to learn the following information:
- the purpose for which we carry out the processing;
- the categories, i.e. the types of data being processed;
- who receives this data, and if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing, and the right to object to processing;
- that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
- the origin of the data, if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to arrive at a personal profile of you.
- Under Article 16 GDPR, you have the right to rectification of data, which means that we must correct data if you find errors.
- Under Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may demand the deletion of your data.
- Under Article 18 GDPR, you have the right to restriction of processing, which means that we may only continue to store the data but not use it further.
- Under Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
-
Under Article 21 GDPR, you have a right to object, which brings about a change in processing once enforced.
- If the processing of your data is based on Article 6 (1) lit. e (public interest, exercise of official authority) or Article 6 (1) lit. f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to carry out direct marketing, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
- If data is used to carry out profiling, you can object to this type of data processing at any time. We may then no longer use your data for profiling.
- Under Article 22 GDPR, you may, under certain circumstances, have the right not to be subjected to a decision based solely on automated processing (such as profiling).
- Under Article 77 GDPR, you have the right to lodge a complaint. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.
In short: You have rights - do not hesitate to contact the responsible body listed above!
If you believe that the processing of your data violates data protection law, or that your data protection rights have otherwise been violated in any way, you can complain to the supervisory authority. In Austria, this is the Datenschutzbehörde, whose website you can find at https://www.dsb.gv.at/ . In Germany, there is a data protection officer for each federal state. For further information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) . The following local data protection authority is responsible for our company:
Explanation of Terms Used
We always strive to write our privacy policy as clearly and comprehensibly as possible. However, this is not always easy, especially with technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have addressed sufficiently in the privacy policy so far. If these terms were taken from the GDPR and are legal definitions, we will also quote the GDPR text here and add our own explanations where appropriate.
Processor
Definition under Article 4 GDPR
For the purposes of this Regulation, the term means:
"processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;
Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to controllers, there are also so-called processors. This includes any company or person that processes personal data on our behalf. Processors can therefore, alongside service providers such as tax consultants, also include hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.
Consent
Definition under Article 4 GDPR
For the purposes of this Regulation, the term means:
"consent" of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to them;
Explanation: On websites, such consent is usually given via a cookie consent tool. You are surely familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree to the data processing or give your consent. In most cases, you can also make individual settings and decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data may be processed from you. Of course, consent can also be given in writing rather than via a tool.
Personal Data
Definition under Article 4 GDPR
For the purposes of this Regulation, the term means:
"personal data" means any information relating to an identified or identifiable natural person ("data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;
Explanation: Personal data is therefore any data that can identify you as a person. This generally includes data such as:
- Name
- Address
- Email address
- Postal address
- Telephone number
- Date of birth
- Identification numbers such as social security number, tax identification number, ID card number or student ID number
- Bank details such as account number, credit information, account balances, etc.
According to the European Court of Justice (ECJ), your IP address also counts as personal data. IT experts can use your IP address to determine at least the approximate location of your device and, in turn, identify you as the account holder. The storage of an IP address therefore also requires a legal basis within the meaning of the GDPR. There are also so-called "special categories" of personal data that are particularly worthy of protection. These include:
- racial and ethnic origin
- political opinions
- religious or philosophical beliefs
- trade union membership
- genetic data, such as data obtained from blood or saliva samples
-
biometric data (this is information about psychological, physical or behavioural characteristics that can identify a person).
Health data - data concerning sexual orientation or sex life
Profiling
Definition under Article 4 GDPR
For the purposes of this Regulation, the term means:
"profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;
Explanation: With profiling, various pieces of information about a person are gathered in order to learn more about that person. In the online sphere, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs, for example, collect data about your behaviour and interests on a website. This results in a specific user profile that can be used to deliver targeted advertising to a particular audience.
Controller
Definition under Article 4 GDPR
For the purposes of this Regulation, the term means:
"controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;
Explanation: In our case, we are responsible for the processing of your personal data and are therefore the "controller". If we pass on collected data to other service providers for processing, they are "processors". This requires a "data processing agreement (DPA)" to be signed.
Processing
Definition under Article 4 GDPR
For the purposes of this Regulation, the term means:
"processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;
Note: When we speak of processing in our privacy policy, we mean any type of data processing. As mentioned above in the original GDPR text, this includes not only collection but also the storage and processing of data.
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Source: Created with the Privacy Policy Generator by AdSimple